This blog will explain a similar process for TikTok, a video-sharing social media network created in 2016. TikTok quickly gained popularity and became the most downloaded app in 2019. Today there are 689 million users, surpassing the number of users on Twitter and Pinterest.
Although TikTok is widely used by younger generations, with 42% of users aged 18-24, there is a place on TikTok for older users. Even though users aged 55 and older only account for four percent of all TikTok users, many seniors have become viral users such as @omsteve, @lindaontherun, @erikarischko, @gilbert_and_jonie, @ocdocdonecutediva, @grandma_droniak, @orifbone, @happygirlil, @charlesmallet, and more. Among other senior TikTok users, these users have reached up to 4.4 million followers by sharing comedic and heartwarming content.